7.27.2009

LUXURY CINEMATIC ADVERTISING


Sunday reading of NY Times' Style section turned on a lightbulb. Annie Leibovitz's incontestable talents sparkled, while glossing over Louis Vuitton's current bag campaign (pictured atop) starring astronauts Sally Ride, Buzz Aldrin, and Jim Lovell. Although critics may discount Lebovitz's credits, lets be frank, her storytelling moving images we just are not not seeing by the droves--especially in fashion advertising. 


During studies at F.I.T. (Advertsing/Marketing major) , a professor penetrated the idea "a successful advertisement must always grab and engage ones emotions on several levels." I would say Louis Vuitton's Annie campaigns champion the professor's creed. 



Annie Leibovitz X Louis Vuitton ad campaigns.







No comments: